International Shades of Beauty (ISOB) made history launching largest beauty, fashion and wellness event graced by celebrity pros from all around the world

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International Shades of Beauty (ISOB) made history launching largest beauty, fashion and wellness event graced by celebrity pros from all around the world

November 20
21:44 2020
ISOB 2020 online was a tremendous success with massive attendance from attendees as well as star professionals from Hair, Beauty, fashion and wellness industries.

Atlanta, GA – November 20, 2020 – The International Shades of Beauty (ISOB) Hair, Beauty, and Wellness Trade Show 2020 recently concluded on a glorious note after a bustling 2-day virtual event. The 2020 edition will always remain a special milestone for ISOB as this is the year in which the prestigious show made history as the largest virtual beauty, fashion and wellness event. Organized by leading educator and speaker Dr. Robyn S. Joppy, ISOB Virtual 2020 was graced by celebrity professionals from fashion, beauty, hair and wellness industries from all across the globe. 

The ISOB Hair, Beauty, and Wellness Virtual Trade Show 2020 occurred on November 6-7, 2020 and was hosted online, via Hopin, at Salon Penna’e Buckhead Atlanta, GA. More than 60 educators, inspirational speakers, panelists, and entertainers from Australia, Portugal, Canada, Africa, Turkey, UK, UAE, and the USA joined the platform this year for the 2-day event. 

“We are thrilled with the immense success of ISOB Virtual 2020 this year. It was slightly challenging for us to organize and host such an esteemed international event given the vulnerable situation this year due to COVID-19; however, we are amazed and honored with the awesome cooperation we received from all our attendees and guest educator professionals, speakers, panelists and entertainers from all across the world. Moreover, we are glad to note that ISOB Virtual 2020 has created history by launching the biggest virtual beauty, fashion and wellness event of its kind this year,” stated Dr. Robyn S. Joppy,  Visionary behind the ISOB Hair, Beauty, and Wellness Trade Show.

(In Frame: Dr. Robyn S. Joppy)

The ISOB Virtual 2020 was graced by some of the Who’s Who of the beauty, hair, wellness and fashion industries. There was the famous Derrick Rutledge, known for painting some of the most beautiful faces in the world such as Chaka Khan, Patti LaBelle, Michelle Obama, Yolanda Adams, and is currently Oprah’s personal makeup artist for the past 10 years Then, the event invited make-up pro Toni Acey who is renowned for her incredible works with some of Hollywood’s hottest celebrities, including names like Megan Good, Kelly Price, Erykah Badu, Janelle Monae, Kelly Rowland, actress Lisa Raye and more. Star hair stylist Penna’e Akpuru, who celebrated 40 years in the hair and beauty industry this year, also joined the virtual red carpet and main stage of the ISOB Virtual 2020. 

ISOB is founded on three pillars, one with the mission to foster economic development and empowerment for professionals in the beauty, hair, fashion and wellness industries. In that light, ISOB Virtual 2020 witnessed the launch or feature of 4 new product lines this year. While Derrick Rutledge featured his new eyelash collection, Toni Acey launched her new lip gloss collection. Additionally,  Penna’e Akpuru launched her new hair care system called Lyfe, and Lynne C. Parker launched her new haute couture design business, LCP Couture.

“An amazing experience. Elated to add to the Global wellness imprint with International Shades of Beauty at the helm.” – Shani Brinkley, Founder of Feed Your wellness 

“International Shades of Beauty is impacting this industry on many levels. It was a wonderful and exciting event. Well done Dr. Robyn and Team.” – Betty R. Clawson, Gold Sponsor and Owner of Dudley Beauty College Chicago.  

Professional workshops have always been a major part of ISOB and this year was no exception. The 2020 event hosted several cutting-edge workshops by industry pros in various subjects in the field of beauty, hair, wellness and fashion. There was a long list of courses on – tattoo removal, transition from chemically treated hair to natural, latest eyebrow shaping trends, makeup for movies and television, the importance of certifications when working abroad, building your brand while building your business, tips and techniques for barbers, importance and usage of right make-up brushes, beauty inside out, beauty starts at the cellular level, and many more.

The final day of the event (International Shades of Fashion Show) was dedicated to fashion and featured fashion designers from around the world before an international audience. The show was hosted by celebrity fashion and style consultant Rita Nicolas and Passionista Creative Designers.

The event included a talent show performed by 40 girls from Nairobi, Kenya as part of Project Cultivate, ISOB’s Virtual 2020 community service project.

Upcoming Events

Additional networking and educational opportunities will be available at ISOB 2021. Visit for more information. 

About International Shades of Beauty

International Shades of Beauty Hair (ISOB) is the vision of Dr. Robyn S. Joppy and supported by a group of powerful, multi-racial, entrepreneurial women who desire to give anyone connected to the hair, beauty, wellness, and fashion industry, domestically and internationally, the tools, resources, and exposure needed to be successful. 

About Pearls Management

Pearls Management, a business management company, and our astounding team of professionals work in partnership with our clients to offer the best professional experience that delivers tangible results.

For more information, please visit

Media Contact
Company Name: Pearls Management
Contact Person: Dr. Robyn S. Joppy, CEO
Email: Send Email
Country: United States

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