Maine News Reporter

In Q3, Compado’s acclaimed contextual advertising platform influenced the purchase decisions of 45 million shoppers across the world. Notably, Compado’s outstanding performance earned it the highest recognition from global brand aggregator Meetic.

Berlin-based Compado, a leader in contextual advertising and content monetization, is pleased to present its achievements from the third quarter of 2023. This quarter marks a journey of innovation, with significant progress seen in contextual brand banners and the introduction of advanced tools for ensuring brand safety and suitability within search engines. Compado also shared its performance metrics for Q3-2023.

Exceptional Engagement Metrics

Compado unveiled remarkable Key Performance Indicators (KPIs) for Q3-2023:

–  45 million shoppers actively engaged with Compado’s contextual brand recommendations.
–  10 million shoppers followed them on the spot.
–  An exceptional 22% of shoppers who encountered Compado’s contextual brand recommendations made the immediate choice to follow them. 

“These extraordinary engagement rates reaffirm our commitment to delivering unmatched value to both brands and consumers,” comments Andreas Hoogendijk, CEO of Compado.

Innovation Highlights: Contextual Brand Banners and Brand Protection

Compado’s Contextual Brand Banners are making waves in the advertising industry, driving brand engagement and garnering industry recognition. Renowned brands like 2022’s VPN of the Year, SurfShark, have harnessed their power, elevating brand awareness effectively. 

In addition, Compado’s commitment to brand protection within search engines has led to strategic partnerships with brand builders like Insparx, a global matchmaking service provider present in over 35 countries. The affiliation with Compado has solidified Insparx’s role as a leader in safeguarding brand reputation online. 

Compado takes proactive measures to safeguard the brands of its clients within search engines by preventing brand bidding and stopping the redirection of traffic initiated by competitors.

“This crucial step ensures comprehensive and effective brand safety in search engine marketing,” adds Hoogendijk.

Meetic Awards Top Performance Grade to Compado

In the competitive online matchmaking vertical, Compado’s exceptional performance has earned the admiration of industry giants. Global powerhouse Meetic, a leader in online dating, expressed high satisfaction with Compado’s advertising quality. Compado achieved Meetic’s highest performance grade in August 2023, showcasing the tech platform’s ability to consistently deliver outstanding results.

Anice Datzmann, Compado’s Chief of Partnerships and Growth, commented, “Our focus on performance-based contextual advertising sets us apart. We are proud to support industry leaders like Meetic in achieving their advertising goals.”

Expanding Presence and Brand Portfolio

Compado’s Tech Platform for Contextual Advertising continues to be a magnet for prestigious brands across diverse sectors and Interactive Advertising Bureau (IAB) segments, ranging from gaming and matchmaking to meals, language learning, pets, and weight loss. 

Leading immersive gaming brands like Genshin Impact and Warpath have chosen Compado to help further their initiatives in driving user acquisition and subscriptions through intelligent contextual advertising.

Prominent players in the ready-to-eat household sector, including Factor.nl and newcomer Tempo, have partnered with Compado to amplify their presence in the fiercely competitive meal-kit industry.

With an eye on Q4-2023, Compado is set to broaden its reach in the weight loss industry, extending its Tech Platform for Contextual Advertising to brands in Switzerland and Mexico. This expansion underscores Compado’s commitment to providing innovative advertising solutions to brands worldwide.

“We are excited to help brands to unlock new opportunities in the weight loss sector,” Datzmann said. “Next up, our focus in that industry turns to Switzerland and Mexico. Our global expansion reflects our dedication to delivering exceptional results.”

About Compado

Compado is a B2B tech platform for contextual advertising and content monetization. Founded in 2016, the platform provides cookie-free contextual advertising to consumer brands and cookie-free content monetization to publishers. The platform’s proprietary contextual advertising puts brands in front of shoppers — and helps publishers to monetize their content through contextually targeted brand recommendations.

Media Contact
Company Name: Compado
Contact Person: Joschka Weltgen
Email: Send Email
Phone: +49 30 208 987633
Address:Compado GmbH Uhlandstr. 171 – 172
City: Berlin 10719
Country: Germany
Website: https://compado.com/